When discussing important life choices, such as choice of occupation or choice of study, explanations referring to one’s self-actualization, in other words to one’s innermost wishes and potential rather than external constraints and expectations, appear to be highly valued within contemporary western societies. In my PhD research project, I studied the extent to which this is indeed and uniformly the case among students; asking whether this explanation is not, rather, part of a discourse that is learned within specific institutional contexts and social environments, and may thus contribute to mechanisms of inequality reproduction. To address this question, I compared narratives of students (a) in American and French universities, (b) in prestigious and less-prestigious universities and (c) from different social backgrounds. The research methods are of a qualitative nature: students’ narratives were collected by means of forty-three in-depth interviews which I completed with engineering and natural sciences students from different social backgrounds in four selected universities; they were compared with the institutional incentives captured in universities’ mission statements and selection processes. The interview analysis confirmed the hypothesized influence of academic institutions and social background on students’ discourse (independently of their actions or experiences) and especially on their use of the apparently very personal self-actualization narrative, for issues such as their choice of study, their priorities in life or their projections for their future. In short, the prestigious American university was the only institution that intensively and successfully encouraged its students to develop a self-actualization discourse, and upper-class students had a relatively greater tendency to develop a self-actualization discourse than middle-class students when facing the same institutional incentives. These findings shed new light on the concept of selfactualization presented by humanistic psychology as the ultimate personal need and goal. Moreover, they are in line with some results of recent studies in the field of cultural psychology (Bowman, Kitayama, and Nisbett 2009; Kohn et al. 1990; Snibbe and Markus 2005) and in the field of comparative cultural sociology (Lamont and Thévenot 2000; Lamont 1992, 2000); they corroborate recent findings in sociological research on students in higher education (Lamont, Kaufman, and Moody 2000; Mullen 2010); and they resonate with Basil Bernstein’s socio-linguistic findings on socially distributed linguistic codes and personal constructs (1975). Considering that the selfactualization discourse may very well have become a selection criterion in western societies and particularly in the western business world, these empirical observations may be socially relevant in that they may highlight not only purely discursive differences, but also possible discursive advantages in the job market for those who master the self-actualization discourse.